Box Office: Padmaavat records a huge extended weekend

Padmaavat recorded a huge extended weekend of 110 crore nett apprx which includes four days plus paid previews. This has been done with 25% of the total market missing over the four days. The real value of this business is around 145 crore nett if you apply the territory figures which would have come if it played all over.

The business on Sunday is 30 crore nett apprx which again is huge if we consider Gujarat, Rajasthan and Madhya Pradesh missing and some other parts of the country. The film is looking the biggest outright Hindi film South India has seen as the collections started at record levels and have held. Mumbai / Maharashtra has also seen record collections.

The key belts of Delhi NCR and East Punjab are not huge but have trended very strong post Republic Day and look set for a good run. This area has never come on for a Bhansali film in a big way like this. Devdas did well enough but not great.

The film has done exceptionally well to get this far considering the release and now its about the crucial weekdays because due to the release problems and the huge cost it still has a bit of work to do despite the huge extended weekend business.

The film will hold as the trend is strong especially in places where the film could have have come down but the big question is how strong the hold will be and can it get close to the Thursday number or maybe even cross it if the it can get screenings at more places on Monday.

I wonder what the Karni Sena is shouting and raging about: Asha Parekh on Padmaavat:

Asha Parekh on Padmaavat: I wonder what the Karni Sena is shouting and raging about
Hema Malini, Asha Parekh and Waheeda Rehman cannot stop raving about Sanjay Leela Bhansali's magnum opus Padmaavat and say that this is a film that will be remembered forever.

“The nation has gone mad,” said a furious Asha Parekh, the veteran actress who saw Padmaavat a few days back at a special screening organised by the director Sanjay Leela Bhansali. “Believe me, I haven’t been able to sleep. I am in a trance after watching the film,” said Asha, an unabashed fan of Bhansali’s work.

“The work he extracts from his actors… I wish I could become 30 years younger to play a Bhansali heroine. But having said that, I would like to congratulate Deepika Padukone for her performance. “If today I had to make a film on Rani Padmavati, I would cast none other but Deepika,” she said. Asha watched the special screening on Thursday.

“Her grace, when she dances or acts is simply commendable. Ranveer Singh is the epitome of evil… Every frame in the film is bewitching. And the “Ghoomar” dance that they’ve objected to is so beautiful!” the veteran actress said.

“I wonder what the Karni Sena is shouting and raging about! There is nothing against the Rajputs in the film. Bhansali glorifies the community like no other film before.

“History will remember what Bhansali has achieved in Padmaavat. History will also remember what we allowed some section to do to him for mistakes that he never made…

“Haan ek ghalti unhone zaror kee (Yes, there is one mistake that he definitely committed). He dared to make a film that can rival Mughal-e-Azam in vision and scale,” she added. Director Sanjay Leela Bhansali sees a lot of Waheeda Rehman in Deepika Padukone.

And Waheeda just cannot stop raving about Padmaavat. “Main kya kahoon? (What can I say?) I am short of words. This is a film that will be remembered forever. Every frame is perfect.

“Lagta hi nahin ke koi cheez asli nahin hai (It all appears so real that you forget its fiction). The way he lights every shot… As though he used no artificial light but only the sun, the moon and the torched flames that were used in those days.”

Waheeda is specially enamoured by the songs and dances. “We’ve a rich tradition of dancing and singing in our country. We sing and we dance on every occasion. “I’ve done some dancing myself that were well appreciated in films like Guide. In the West, people in love head straight for the bed. In our cinema songs are a means to show love and romance.”

“Sadly we don’t have that much singing and dancing in our movies any more. All the music is put in the background. “It’s very reassuring to see the semi-classical heritage revived in Bhansali’s films. Far from causing hurt or insult to any community, Padmaavat makes us proud as Indians.

“We should be showering flowers on Bhansali, not pelting him and his film with stones,” she added.

Hema Malini, who is a member of the ruling government, exercises all her self control from speaking out. But she cannot help saying, “What is happening with Bhansali is not right at all. But I can’t say too much. Or it will become a headline. But I’d like to say that all those who are stopping us Indians from watching this beautiful Indian film should be taken to task.”

The Dream Girl calls Padmaavat a “dream come true”.

IIM-Ahmedabad to Study Blockbuster Success of Film 'Baahubali'

IIM-Ahmedabad to Study Blockbuster Success of Film 'Baahubali'
The case study, to be completed in another four months, is part of a course that focusses on the business of the Indian film industry, starting from the selection of scripts to the films hitting the screens.

The Indian Institute of Management-Ahmedabad (IIMA) is working on a case study on blockbuster "Baahubali" to highlight how art, business and technology combined to deliver a hugely successful film franchise.

Being authored by IIMA alumnus and visiting faculty Bharathan Kandaswamy, the case study is part of an elective course on movie business offered to the second year students of the institute's flagship programme in management.

"Baahubali is a path-breaking Indian movie that combines art, business, and technology in a brilliant way. Most of the time, films are creative and artistic but are not able to do good business. Sometimes the technology is not used effectively enough," Kandaswamy said.

"At times the story is great but is not executed well. And then, sometimes, we have mediocre stories that get a decent opening due to good marketing, but the movie does not sustain due to the weak story," he added.

"In the case of Baahubali, the three elements of art, technology and business have come together and that is the reason why the movie and its sequel have been successful," he said.

He said his case study would focus on "Baahubali- The Beginning" and its sequel, "Baahubali- The Conclusion", and would attempt to unravel its "success mantra".

Both the films were directed by SS Rajamouli and earned over Rs 1,000 crore at the domestic and international box office.

Kandaswamy, who is associated with a south Indian production house, Kavithalayaa Productions, which made films like Mani Ratnam's "Roja" and Kamal Haasan starrer "Ek Duje Ke Liye", is the brain behind an elective course called 'Contemporary Film Industry-Business Perspective,' which was launched at the IIMA in 2008-09.

The case study, to be completed in another four months, is part of a course that focusses on the business of the Indian film industry, starting from the selection of scripts to the films hitting the screens, Kandaswamy said.

"The course covers all aspects of a movie, from the selection of good script to its post-production. Film financing, how to raise funds, how to deal with movies, are covered. There are also sessions on marketing, distribution, and promotion of films," he said.

Last year, a chapter was added on how entities like Amazon, Netflix and Hotstar were causing digital disruption in the film industry, he said.

The course has produced three case studies so far related to the film industry including one on the film "Roja" and another on the success of Rajinikanth-starrer "Muthu" in overseas markets like Japan.

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