Amul Ad on Singh is King

Amul but er…
The recent Amul hoardings which projected Akshay Kumar as the number one hero, rated over Shah Rukh Khan and Aamir Khan, has raised questions in Bollywood

The Amul hoardings recently seen across town, created quite a few murmurs in the film industry. The hoardings projected Akshay Kumar as the number one hero, while the two Khans - Shah Rukh and Aamir - are shown handing out buttered toasts to Akshay with the tagline saying, ‘Singh is King’. Apparently, this running down of their numero uno position has not gone down well with SRK and Aamir.

Upset at this unwarranted assessment, an industry insider close to both the Khans said, “There have been spoofs made on films like Taare Zameen Par and Om Shaanti Om, but why are the two actors made to look small in the ad, and on what basis? Whose idea was it to compare the actors and rate them?” We contacted Rahul DaCunha, head honcho of DaCunha Associates, about the concept of this particular ad. He said, “For the moment at least, after the release of Sinngh is King, Akshay was considered to be the number one and people too have accepted him as the number one hero. Even the newspapers clearly declared him as the number one hero, it’s not as though it’s our take entirely.”

But it’s true that there have been rumblings in the industry questioning the concept. DaCunha said, “Nothing has reached my ears so far. Audiences take such ad campaigns more like a joke. People have to be sporting enough to laugh off these matters.”