Suzuki Motorcycle India (SMIPL), a subsidiary of two-wheeler manufacturer Suzuki Motor Corp, has launched the ad campaign for its recently launched mass segment motorcycle - the Hayate.
Salman Khan In Suzuki Hayate Advertisement Poster
The campaign features the company's first brand ambassador Salman Khan. It has been ideated and executed by creative agency RK Swamy BBDO. The campaign is aided by the tagline 'Suzuki Hayate, yun hi nahi chalate!' which translates to 'Suzuki Hayate - there's always a reason to ride it.'
Watch the Suzuki Hayate Ad video Ad featuring Superstar Salman Khan
Salman Khan's Suzuki Hayate TV Ad Video
As part of the TVC, a police constable is shown informing his senior that a prisoner has run away. Khan enters the scene in a style reminiscent of his Dabanggg character (Chulbul Pandey) and says that he would use his new Hayate to catch the criminal and in the process highlights the benefits of the motorcycle. The campaign would be featured on general entertainment, movie, news, and regional language channels. The TVC will be also aired during Indian Idol Season 6, Salman Khan Movie Festival on UTV Movies and on Zee News.