Here's a sneak peek at the Vivek Oberoi's Wedding Invitation card.
The bride's mother, Nandini Alva, has personally put the invites together. "My son and I run an NGO. So, for Priyanka's wedding, we wanted to make sure artisans benefit and zeroed in on the Ganjifa box, which is a non-expensive commercial art that's mass-produced. It's our way of giving back to the artist community," says Nandini.
What's so special about these boxes? "It's like a jewellery box that I can use later," says actress Ramya. There are chocolates, a car pass, special invites to the various functions, directions to the venue (the Alva residence) and a hospitality card with the entire contact list," she adds.
The box has two levels, on the top level, inside a red satin-covered enclosure was a Ganjifa painting with an explanatory red card (with golden letters) about the painting.
All contents in the invite box
On the bottom level were two neatly-packed red and golden boxes of delicious chocolate packed in golden paper.
Priyanka and Vivek’s wedding card is made from eco-friendly, handmade herbs. Even the scroll is made from 100 per cent recycled material. As the groom-to-be said in a lighter vein, “Everything, except the chocolates, is recycled!”
Ganjifa paintings are miniature paintings and a note in the card explained that it had been their endevour to contribute to the revival of the art form.
Apparently, it was Priyanka’s brother Aditya who suggested adding the Ganjifa craft each invite.
Both the families will send out 2000 cards. A source close to Vivek says, "Priyanka and Vivek, being of a social bent of mind, put in a lot of thought and care while selecting their wedding and reception invite."
Ganjifa is a traditional art form of Karnataka which is dying because it's expensive to create and the pair decided to revive the craft.
It was Priyanka's brother Aditya who suggested that they revive the Ganjifa craft by having a miniature painting in each invite. It was a big decision as it expanded the wedding budget but the couple decided it would be worth it.
The bride and groom's moms personally met the Ganjifa artists and selected the paintings. There are 100 families in Karnataka who are still involved in Ganjifa art. It takes a month and half for one artist to make each painting.
The wedding card and reception invites are the same the only difference being that the scroll in the box holds the different dates for the wedding (October 29 in Bangalore) and the reception (October 31 at the Grand Maratha in Mumbai).
The invite comes in a gold bag with Oberois imprinted on it. The eco-concious couple has ensured that, "the invite and the bag carrying the invite have been made from handmade herbs.
Crushed gem stones and real gold and not synthetic dyes (as used in normal cards) have been used in the paintings. A sale of a painting provides one family with food and other necessities for a month," said a source.
Adds an insider, "Even the scroll is made from 100 per cent recycled material. Priyanka wanted the cards to be environment friendly."
Ganjifa paintings are small paintings (miniature in style) usually done on a round shape. This unique fine art form blends the exquisite art of painting and craft.
Usually materials such as paper pulp, leaves, fibre or sea shells are used to make the cards. The base is made using these materials and then natural dyes are used to paint on it.
A final coat of lacquer is then applied on it. Themes consisting of the Gods of the Hindu pantheon are the most popular.
Vivek's wedding and reception invites also carry a small card explaining what the Ganjifa art form is all about. It says, "It's a form of miniature, aesthetic paintings. Ganj means treasure.
It evolved in its embellishments taking nuances from Mughal miniature art and the Tanjore art from South India. This art form was greatly patronised by the Vodeyars in Mysore.
Ganjifa paintings are divided into two parts the top part which has the image of the deity and the bottom part which has a symbol for the deity. It has been our endevour to contribute to the revival of this art.
Vivek Oberoi's Wedding Invitation card Photos, Vivek Oberoi's Marriage Invitation card Photos, Vivek Oberoi's Wedding Guest list