Phir Mile Sur—The Song Of Unity & Secularism!
AND here it is, that great multistarrer we promised you yesterday and the day before. A new initiative to make the nation sing a song of secularism, brought to you by The Times of India Group and Vodafone Essar, is premiering exclusively on ZOOM from 7 am onwards today. Phir Mile Sur recreates the mood for an upbeat generation of united Indians. And what better day than R-Day to launch it? Filmed by Aarti and Kailash Surendranath (of KPC), this initiative has also been supported by Kingfisher Airlines and Taj Hotels Resorts and Palaces. Go on, switch on your TV, tune in to ZOOM, and catch the national fervour. You don’t have to stand up when it comes on, but it would be nice if you did. Meanwhile, before that, hear what some of the proud Indians who made Phir Mile Sur have to say about the initiative.
I’m honoured that there’s been a gap of almost 23 years and still the makers of this wonderful commercial Mile Sur want to include me. Though circumstances may have changed, the words and the feelings of the song still remain the same. I feel good about it. The Times of India has always been involved in many such nationalist, social, moral movements and I have had the great honour of being a part of it. I thank ZOOM for this opportunity.
SHAH RUKH KHAN
The first time I heard Mile Sur Mera Tumhara, I was around 20, yet the first thing that caught my eye was the visual appeal. It was more of a nonpreachy, personal patriotic song. It has a great secular feel and people are moved by it even now. I’m glad to be associated with this subtle yet powerful movement to be at secular equality with each other and stand united.
Phir Mile Sur is as patriotic and moving as a song can get. It’s a brilliant initiative and I’m glad to be part of it. It was something I really admired and I used to look forward to watching it. I say we should sing it every morning when we wake up.
AISHWARYA RAI BACHCHAN
I remember watching Mile Sur on TV and listening to the track. It was so inspirational. I was a kid in school and it was just overwhelming and impactful. It gave me gooseflesh.
I used to look forward to it to seeing all these luminaries and celebrities of the country. Almost towards the end, Dad used to be on it and I would excitedly look forward to that. I remember growing up thinking how cool it would be to be a part of it one day. Today, it’s even more wonderful, because I get to be part of Phir Mile Sur with my wife.
Mile Sur is like an anthem for every child who grew up watching DD. This song is about oneness; it’s an important part of our country’s history. It’s feelgood, it’s emotional, it’s cathartic, and even after 20 years if you listen to the song it will have the same impact.
Mile Sur is such an iconic piece of music. I’m 28 now and this is something I’ve grown up listening to and watching on TV. After seeing all those musical greats and then, being a part of this, especially as a musician, is such an incredible experience.
We’re happy ZOOM and The Times of India have taken this iconic song and redone it to suit today’s tastes, because no one can do it better than them.
Mile Sur drew a sense of patriotism out of me; a sense of secularism and a reminder that we’re all the same. It was one of the more prestigious videos that came out, with the most eminent personalities in it.
It’s a brilliant concept that shows us how to get everybody on board and how to get everybody together. This song also underlines that we’re all on the same plane; that no one’s richer or poorer in emotion. No religion, caste, creed or colour is greater than the nation and the individuals of that nation. This song is like almost like a second anthem!
AARTI AND KAILASH SURENDRANATH (CO-CREATORS)
It was an exhilarating experience creating Mile Sur Mera Tumhara, which was a mosaic of many different celebrities from various walks of life and regions in India. Today, we feel the same emotions, after a span of two decades. So many things have changed in India — growth, prosperity, the economic scenario, however, as citizens of this wonderfully diverse country, our feelings for India have only grown stronger and Phir Mile Sur aims to showcase that. And after filming for over 60 days onlocation in prominent and historic sites across 13 cities of India and 30 days of post-production work, the video of the iconic song features a gift of love to the nation.
I remember Mile Sur being one of the first commercial message films my dad shot for. When I got a call to be a part of the new version, I was thrilled and called my parents, who were like ‘You MUST be part of it!’ It’s a great unifying thought for our diverse country.
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