Tees Maar Khan Falls Heavily On Monday in Box Office Collections

Tees Maar Khan fell heavily on Monday as it grossed only around 4.50 crore nett which is around 65% lower than its Friday business which was around 13 crore. All circuits fell across the board with Mumbai being worst at around 70% fall while East Punjab and CI recording smallest falls at around 60%.

Okay, it's more than evident that TEES MAAR KHAN has emerged a tees maar disappointment. In terms of audience feedback. Also in terms of box-office numbers. The reactions to the film vary from achchi hain [a tiny minority] to theek hain [again, a minority] to mazaa nahin aaya [the majority has given it thumbs down].

The tremendous hype surrounding the film + Christmas period + extensive release strategy [the film was released at a record 2100 screens in India] + escalated ticket rates at most cineplexes should've ensured a bountiful Rs. 45 cr. to Rs. 50 cr. nett opening for the film, but the weekend numbers [Rs. 38.25 cr. nett] clearly indicates that TEES MAAR KHAN hasn't lived up to the expectations. The cracks in business were visible on Saturday itself, when several plexes reported lesser numbers than Friday.

The film is now looking at a 51-52 crore nett first week which is a huge disappointment considering the weekend business.

A big film carries the baggage of big expectations and TEES MAAR KHAN is no exception. Not only are big names attached to it, the film was also picked up for a big price. It has cost UTV approx. Rs. 67 cr. [includes P & A], of which Rs. 22 cr. has come in from Satellite and another Rs. 8 cr. was recovered from Music. Which means UTV has to recover the balance amount [Rs. 37 cr.] from India and Overseas theatrical and Home Video. Given the fall in its business from Monday onwards, UTV will barely recover its investment, depending on how the film fares in the coming days.

It has no competition next week so it will keep most of its screen space as exhibitors have no alternative but the problem is if the weekdays keep on dropping heavily then collections will be at low levels by then. A holiday on Saturday could give it small respite from dropping collections.
Find here: Tees Maar Khan Monday Box Office Report/Review, Tees Maar Khan Monday Box Office collections Report, Monday Box Office collections of Tees Maar Khan