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Trivia: Madhur Bhandarker had approached Kareena Kapoor for his movie. Bhandarkar stated that Kareena had been his first choice for his previous movies Page 3 and Fashion as well. Kareena later opted out of the movie without giving any official reason. Madhur later officially declared that the film was shelved as Kareena Kapoor had decided not to do the movie. The co-producers of the film, UTV Motion Pictures, then approached Aishwarya to be a part of the film. Siddharth Roy Kapoor, CEO of UTV Motion Pictures, started approaching Aishwarya for various script hearings. Finally, after many discussions between the producers, Madhur and Aishwarya, it was announced both by the director and the actor separately that they are going to work on Heroine.
The film was shelved after 10 days of shooting with Aishwarya Rai due to the sudden announcement of her pregnancy. Aishwarya was 4 months pregnant then. Now, Kareena Kapoor - who was Madhur Bhandarkar's original choice for Heroine has been signed on as the leading actress.
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