The box office collections of Break Ke Baad last week were low but Khelein Hum Jee Jaan Sey has set record for box office lows for a major release. Its first day (day 1 business) was just about 1 crore nett.
All 3 major releases of this friday (Dec 3rd 2010) KHELEIN HUM JEE JAAN SEY, RAKHT CHARITRA 2 and PHAS GAYE RE OBAMA - opened to extremely poor houses across the nation. The occupancy at cineplexes was as low as 10% to 15% [at places, even lower]. The interesting part is that the three films belong to different genres and weren't competing with one another for eyeballs and footfalls at cineplexes, yet the numbers were shockingly low.
Comparison of the first day Box office collections of Khelein Hum Jee Jaan Sey and last week's release Break Ke Baad business from some key multiplexes are below
Khelein Hum Jee Jaan Sey - 41,000
Break Ke Baad - 1,65,000
Khelein Hum Jee Jaan Sey - 13,000
Break Ke Baad - 70,000
Khelein Hum Jee Jaan Sey - 15,000
Break Ke Baad - 79,000
PVR Ambience Gurgaon
Khelein Hum Jee Jaan Sey - 93,000
Break Ke Baad - 2,25,000
PVR Saket Delhi
Khelein Hum Jee Jaan Sey - 1,10,000
Break Ke Baad - 2,22,500