Controversy Over Kartik Aaryan's Naagzilla Movie Poster; Facing Scrutiny on Reddit

- April 23, 2025

The poster for Kartik Aaryan's upcoming film Naagzilla, produced by Dharma Productions, is facing scrutiny on Reddit. Some users believe the poster uses Kartik Aaryan's Instagram picture, leading todiscussions and memes online.

The promotional campaign for Kartik Aaryan's upcoming film "Naagzilla," backed by the prominent Dharma Productions, has unexpectedly landed in the crosshairs of online scrutiny. Eagle-eyed users on the social media platform Reddit have ignited a debate, with some alleging that the recently released poster for the movie bears a striking resemblance to an existing Instagram picture of the actor.

Kartik Aaryan's Picture from his upcoming movie with Dharma Productions, Naagzilla.

The claims circulating on Reddit suggest that instead of a dedicated photoshoot for the "Naagzilla" poster, the creative team might have repurposed an image already shared by Kartik Aaryan on his personal Instagram account. This observation has led to a flurry of discussions and the inevitable wave of memes across various online platforms.

Reddit threads dedicated to Bollywood gossip and film news are currently rife with side-by-side comparisons of the "Naagzilla" poster and Kartik Aaryan's alleged Instagram photograph. Users are pointing out similarities in his pose, expression, and even the lighting, fueling the speculation that the poster might be a digitally altered version of the pre-existing image.

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The reactions to these allegations have been varied. Some users express amusement at the potential resourcefulness (or lack thereof, depending on perspective) of the poster design team. Others voice their disappointment, suggesting that a big-budget production like "Naagzilla," especially under the Dharma Productions banner, should ideally invest in original promotional material.

The controversy raises questions about the creative process behind film poster design and the increasing reliance on existing celebrity imagery in marketing campaigns. While using familiar images can leverage an actor's established brand, the allegations surrounding the "Naagzilla" poster highlight the potential for such practices to be perceived as unoriginal or even lazy by discerning audiences.

Neither Dharma Productions nor Kartik Aaryan's representatives have officially addressed the claims circulating on Reddit. As the online chatter continues to grow, it remains to be seen whether this controversy will have any impact on the anticipation surrounding "Naagzilla." Regardless, the incident serves as a reminder of the intense scrutiny that film promotions face in the digital age, where observant fans can quickly dissect and debate every visual detail. The "Naagzilla" poster, intended to generate excitement, has instead sparked an unexpected online whodunit: Instagram post or original shot? The internet, it seems, is determined to find out.

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