The standoff between Arbaaz Khan Productions (AKP) and Zandu Balm company, has come to an end.
Says Arbaaz, "It's all been amicably sorted, out of court, thanks to adman Prahlad Kakkad. He knew both parties very well and initiated discussions."
He adds, "It was always a win-win situation for both sides. We will have tie-ups with their company. Malaika will be their brand ambassador." Incidentally, Kakkad is expected to shoot the first balm ad with Malaika.
That said, AKP was ready to take the fight to the other party. Says a source from Arbaaz's company, "We were in consultation with lawyers. If the balm company so desired, we were ready to take them on. This was just an attempt to latch on to Dabangg's success."
The source adds, "According to statistics, the business for the balm company multiplied substantially since the song came out."
Arbaaz and his team have learnt a lesson from a previous legal wrangle when someone had objected to the use of the use of the word 'Hindustan' just before the release of the film. "We panicked because we had a delivery date staring us in the face. We changed the word to 'Gulistan' in the song. This time we were not pressured by deadlines. We were ready to go to court."