This is for the first time that Shah Rukh Khan and Gauri Khan have come together for a commercial endorsement deal, and so Gauri was extra careful in her choice of the brand. She ensured that the endorsement was genuine and not done only because somebody paid her for that.
In fact, Shah Rukh Khna had earlier said that he was playing only second fiddle to Gauri in the advertisement as he did not understand colors and fabrics.
He also joked that the makers of the fabrics used him only to grab attention of the audiences while the real boss in the matter was his wife Gauri Khan.
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