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L’Oreal Paris Brand Ambassador Sonam Kapoor Unveils “The AISHA Collection”

NEW DELHI, India 04 August 2010: L’Oreal Paris the global leader in beauty, today unveiled the L’Oreal Paris AISHA look at India’s finest luxury mall the DLF Emporio, New Delhi. The event was graced by the cast of AISHA along with the stunning and vivacious lead actor Sonam Kapoor, who is L’Oreal Paris’ Brand Ambassador. During the course of the evening, Sonam also interacted with the winners of the L’Oreal Paris AISHA contest.


L’Oreal Paris has always been synonymous with beauty and glamour. The association between the Loreal Paris and AISHA was a natural fit as it stars Sonam Kapoor, L’Oreal Paris’ beautiful & versatile brand ambassador, and also, AISHA is acclaimed to be the most fashionable and stylish movies of the Indian Film Industry.

Video of Sonam's Loreal Aisha Collection Ad - Click Here >>

Inspired by the theme of ‘fun and fashion’ which are an integral elements of AISHA, the look for Sonam Kapoor which is feminine, yet simple and elegant in its key expressions was created with some of the most innovative, fashion forward products and shades from the L’Oreal Paris range.

Sonam Kapoor spoke about the AISHA look and personally met with the winners of the L’Oreal Paris contest. Sonam along with Namrata Soni, a celebrated make-up artist from the film, gave the winners tips on beauty and fashion.

The Winners of the L’Oreal Paris Aisha Contest have been selected from across the country and have been treated to the ultimate L’Oreal Paris “ You’re Worth It “ pampering experience .

The winners were flown into New Delhi from their respective hometowns, they were put up at one of the finest 5 star luxury hotels in New Delhi. Later in the day, they were treated to a hair make-over & styling sessions at one of the finest salons in New Delhi, followed by a complete make-up at the L’Oreal Paris Beauty Booth, a special beauty enclosure created at the DLF Emporio Mall for this event.

The winners spent the evening time with Sonam and other cast members of AISHA at an exclusive lounge and finally the day closed with dinner at a super stylish restaurant. … a truly memorable experience to make them feel “ I am truly worth it!”

The L’Oreal Paris AISHA Collection comprises of innovative products from the L’Oreal Paris range : UV Perfect, Pearl Perfect day cream, Glam Shine 6 H lip gloss, L’Oreal Paris Blush Minerals and Kohl Minerals.

So Go on watch the movie AISHA and create your own AISHA Look! Because you’re worth it!

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