Box Office: Padmaavat records a huge extended weekend

Padmaavat recorded a huge extended weekend of 110 crore nett apprx which includes four days plus paid previews. This has been done with 25% of the total market missing over the four days. The real value of this business is around 145 crore nett if you apply the territory figures which would have come if it played all over.

The business on Sunday is 30 crore nett apprx which again is huge if we consider Gujarat, Rajasthan and Madhya Pradesh missing and some other parts of the country. The film is looking the biggest outright Hindi film South India has seen as the collections started at record levels and have held. Mumbai / Maharashtra has also seen record collections.

The key belts of Delhi NCR and East Punjab are not huge but have trended very strong post Republic Day and look set for a good run. This area has never come on for a Bhansali film in a big way like this. Devdas did well enough but not great.

The film has done exceptionally well to get this far considering the release and now its about the crucial weekdays because due to the release problems and the huge cost it still has a bit of work to do despite the huge extended weekend business.

The film will hold as the trend is strong especially in places where the film could have have come down but the big question is how strong the hold will be and can it get close to the Thursday number or maybe even cross it if the it can get screenings at more places on Monday.