The rollicking comedy, which has created box office history of all times for a Bollywood movie with a collection in excess of $US 100 million (and still counting), has been nominated in 12 out of 13 categories of the prestigious awards.
The film has already taken eight of the 12 technical awards declared last week. ‘Aladin’ and ‘Love Aaj Kal’ picked up two awards each.
The event, officially titled, Videocon IIFA Weekend and Micromax IIFA Awards, has evinced worldwide interest with Ireland expressing an interest to host it in the near future. The Awards ceremony is held in a different country every year to give it an international favour and claim Bollywood as an inclusive industry.
PricewaterhouseCoopers, the world’s largest audit firm, is the official auditor for IIFA (and the Academy of Motion Picture Arts & Sciences, which runs the Oscar Awards). People’s vote is a major factor in determining the winner and online submissions, which began on May 10, will conclude on June 1.
Sabbas Joseph, Director of Wizcraft, a global event management company that manages IIFA, said the best of Indian cinema will come alive in Sri Lanka.
“The nominees for the Micromax IIFA Awards 2010 are a compilation of the best work from the previous year and the suspense and celebration of these worthy nominations will undoubtedly create another magical IIFA,” he said.
Hemant Parkeh is a Radio Tarana Presenter and Sales Executive. Apart from being on honeymoon with his bride Rozeena (see separate story in Communitylink), he will represent the radio station and Indian Newslink at IIFA 2010 in Colombo.
Nominations For IIFA Awards 2010 List