There will be an After party following every IPL Twenty20 match, all 55 of them. Every party will have fashion shows by designers such as Manish Malhotra, Sanchita Ajjampur, MANOVIRAJ KHOSLA GAYATRI KHANNA DEV & NIL JASON & ANSHU MANISH ARORA. Bikini-clad models will walk the ramp as players, team owners and the city's glitterati get together.
It's not going to be a lame mix. Each party will have time dedicated to fashion shows by well-known names on the circuit. At the second semi-finals in Bangalore on April 22, internationally acclaimed Manish Arora will have a show. At One of the parties the models on the ramp will sport Sanchita Ajjampur's Spring/Summer collection with its bikinis and short dresses in digital prints. Says Mehr, "Especially Putting together the fashion shows, which is where my connections in the fashion world came handy, we are very hands-on with the make-up, the models. The effort is also in taking nationally known designers to cities which would otherwise not have the opportunity to see their collections. It's paying off - at the Chennai after party on Sunday, James Ferreira was sold out." The exclusive guest list takes care of matters like that.
Another interesting aspect is that every team will have a specific ambience. The host of the party will be the team in whose city the match is played. Like if KKR is playing Mumbai Indians in Mumbai, then Mumbai Indians will be the hosts, adds Mehr. For a logistical nightmare that it could turn out to be, Mehr, to manage the bash and events has put together a team of about a 100 co-ordinators who started work four months ago.
Mehr is excited that the parties will be televised to open them out to a greater audience. Looks like they were serious when Adam Gilchirst said, "Aapko bahut miss kiya," in those IPL 3 ads announcing the game's return to desi turf.