Amithab Bachchan, Rahul Mahajan and Dimpy Ganguly at the Launch of ‘Bollywood in Posters’ Book

'Film posters are important for marketing'
Who better than Mr Amitabh Bachchan would be the most appropriate to launch a book which has a collection of around 200 posters of all the classics spanning 80 years of Hindi cinema.

Pictures of Rahul-Dimpy and Amithab Bachchan at the ‘Bollywood in Posters’ Book Launch Amitabh Bachchan

Amitabh Bachchan

Amitabh Bachchan with photographer Gautam Rajadhyaksha Launches the BooK 'Bollywood in Posters'

Rahul Mahajan and Dimpy Ganguly at the film event ‘Bollywood in Posters’ Book Launch

Saurabh Shukla

The launch of SMM Ausaja’s ‘Bollywood in Posters’, the first of its kind collection of posters of Bollywood movies compiled into a book, took place amidst swarming media attention with the legendary superstar Amitabh Bachchan himself unveiling the book.

The credit of putting together all the posters goes to film historian SMM Ausaja. “There were many posters, especially of the old films which I was not able to find. So, it took a lot of time but it was worth the wait”.

According to Amitabh Bachchan, posters are one of the most important mediums to market a film. “SMM Ausaja has taken upon himself a most tedious and worthy cause, that of the preservation of history in Hindi cinema. Posters have been an integral and the most important medium in the realm of information and marketing of films,” said the actor.

However, the megastar also mentioned a slight objection at the use of the word ‘Bollywood’ instead of Hindi Cinema in the title by saying, “The only thing I don’t like bout the book is the title but that’s a different story altogether.”

SMM Ausaja started collecting posters of Amitabh Bachchan’s films over 20 years ago, starting with his Kaalia. “It’s an honour for me, to have Mr Bachchan launch my book. He has been an inspiration for me.”

Speaking on the occasion, Ausaja said, “I’m happy and delighted to see my romance with Hindi Cinema unveiled so beautifully. I have worked very hard on this collection which has in all 5000 posters but since it was not possible to get them all in a book we decided to keep the number at 200.”

The book contains a unique collection of posters of Hindi films in the past 80 years along with their credits, popular songs and interesting anecdotes, with the oldest film poster in it being that of Alam Ara, India’s first talkie film dating back to 1931 and has been published by Om Books International, the publishing house which has previously launched books like Shah Rukh Khan by Mushtaq Sheikh and The name is Rajnikanth by Gayathri Sreekanth.

The title of the book is Bollywood in Posters. Along with the film posters, it will also have the credits, list of popular songs and interesting anecdotes.

No comments:

Post a Comment

Search This Site By Keywords