Salman Khan’s NGO Being Human to Launch Stores By Feb 2012

Actor Salman Khan's NGO, Being Human, will have exclusive stores and shop-in-shops selling a range of merchandise from February, starting with a signature clothing line. Deals are in place for stores abroad, and a national roll out is on the agenda, according to Ms Kim Saldanha, Vice-President – Marketing, Customer Centria, the agency mandated to build the brand “Being Human.”


The launch of stores will be accompanied by the official Web site beinghumanonline.com exclusively selling the merchandise. Currently, T-shirts under the label are sold through bookmyshow.com, and watches through another partner via beinghumanwatches.com.

Offline, T-shirts are currently sold through Cotton World outlets, but that will cease once the Being Human stores are in business. Since December 2010, Cotton World has sold around 65,000 Being Human T-shirts. Rotomac has launched a “Being Human” line of pens, ranging between Rs 20 and Rs 120. A collection of accessories is to be launched under the label after the stores are operational.

Speaking to Business Line, Ms Saldanha said, “Being Human is a lifestyle brand – unlike other NGOs, the pitch here is not to ask for donations, but a part of each purchase goes to a worthy cause supporting the underprivileged. Right now, it exists as different brands to different people, more so because it is promoted by a celebrity; a campaign to define the brand – ‘Join hands, change life' will be launched in the next few days.”

The online campaign will lead up to the launch of the exclusive stores and clothing line. An extensive outdoor campaign is also being planned, and will feature – who else – Salman Khan. Mandana Exports, which owns the rights to the clothing merchandise, will handle the retail presence, expansion and promotion, with Customer Centria responsible for customer engagement and loyalty, said Ms Saldanha.

“We started with tacking the issue of piracy of Being Human merchandise. The intent is to leverage the huge fan base of Salman Khan – and of Being Human (online) - for the benefit of Being Human, maintaining the line between Bollywood and Being Human,” she added.

The fight against “unofficial” Web sites championing Being Human is going on. Being Human has over 7.5 lakh fans on Facebook, several of whom have been wooed from such sites and Facebook pages initiated by fans of the NGO's promoter.

Pictures of Ritesh Deshmukh and Genelia D'Souza Together

Ritesh Deshmukh is all set to tie the knot with his long time girlfriend Genelia D'Souza on 3rd of Feb 2011 at a grand ceremony in Mumbai. It is said that the Ritesh Deshmukh-Genelia D'Souza love story started in 2003 on the sets of 'Tujhe Meri Kasam' which was their debut film. Heres a pictorial look at their romance and friendship.

Genelia D'Souza and Ritesh Deshmukh Photo Gallery

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh+Genelia D'Souza on the sets of a film

Ritesh Deshmukh and Genelia D'Souza at a filmi party

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh-Genelia Seen together

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza Spotted together

Genelia D'Souza and Riteish Deshmukh

Genelia D'Souza With Ritesh Deshmukh

Ritesh Deshmukh along with Genelia D'Souza

Ritesh Deshmukh With Genelia D'Souza

Genelia D'Souza and Ritesh Deshmukh Photos

Riteish Deshmukh-Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza Pictures together

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Vblog 2: Kareena Kapoor and Madhur Bhandarkar on the Sets of Heroine

Heroine - written and directed by Madhur Bhandarkar is a film revolves around the life of a once successful film actress Mahi Khanna, whose career is on the decline. It is a “contemporary film which reveals the underbelly of the movie industry and its well-kept secrets.” Heroine stars Kareena Kapoor and Arjun Rampal in the lead.

The Dirty Picture Box Office Report

The Dirty Picture had a strong start at the box office as it opened to 60-65% collections on average at multiplexes. The film was best in and around the Maharashtra area where the opening was 80%. Nizam was also very good with around 75%.


Delhi and Punjab opened to around 50-60% while Gujarat and Mysore were on the lower side. West Bengal also managed a good opening which is rare as not many films open well there.

The presence of Emraan Hasmi has helped the film as he has a strong following in many mass pockets in the country and with multiplexes and single screens doing well it could turn out to be a very good first day.

The opening compares well with last weeks Desi Boyz and the film could put similar opening day collections or even better than that film despite a smaller release.

Point to be noted is that the screen count of THE DIRTY PICTURE [1600 screens in India] is lower than ROCKSTAR [1900 screens in India] and DESI BOYZ [2200 screens in India], but looking at its terrific start and the tremendous audience feedback, this medium-cost film *may* turn out to be a bigger winner, in terms of box-office revenue. The Dirty Picture Box Office Review, The Dirty Picture Box Office collections

Video: Katrina Kaif's Chikni Chameli Item Song From Agneepath

Katrina Kaif is performing an item number 'Chikni Chameli' in Karan Johar's Agneepath directed by debutant Karan Malhotra. The tunes of Katrina's 'Chikni Chameli'are said to be lifted from the hit Marathi number "Kombadi Palali" (see video below). Agneepath's item number is choreographed by Ganesh Acharya and will also feature Hrithik Roshan and Sanjay Dutt.

Video of Katrina Kaif's Chikni Chameli Item Song - Full Song From Agneepath

Video of Katrina Kaif's Chikni Chameli Item Song From Agneepath - A Sneak Peak

Video of The original Marathi Song "Kombadi Palali" From Which Tunes of Chikni Chameli Lifted


{Click on Images To View Full Size}
Katrina Kaif in Agneepath Item Song

Katrina Kaif in Agneepath Item Song Chikni Chameli

Katrina Kaif in the Item Song "Chikni Chameli" From Agneepath

Katrina Kaif as 'Chikni Chameli' in Agneepath Item Song

First look of the Katrina Kaif as the sizzling "Chikni Chameli" for Karan Johar's Agneepath which is due for release in January 2012. Katrina's item song in Agneepath is choreographed by Ganesh Acharya and will also feature Hrithik Roshan and Sanjay Dutt.

{Click on Images To View Full Size}Katrina Kaif in Agneepath Item Song Chikni Chameli

Katrina Kaif in Agneepath Item Song

Katrina Kaif in the Item Song "Chikni Chameli" From Agneepath

After shaking her booty in the chartbuster 'Sheila Ki Jawani', Katrina Kaif is now ready to once again set the screen on fire with her latest item number 'Chikni Chameli' in Karan Johar's home production Agneepath directed by debutant Karan Malhotra.

Looking sizzling hot, Katrina has danced like never before in this track choreographed by ace choreographer Ganesh Acharya. Even her co-stars Sanjay Dutt and Hrithik Roshan were left gaping when the saw Kat dance to the beats of 'Chikni Chameli'.

The song has a very rustic feel to it and Karan feels its one of the highlights of Agneepath. We are sure this song will be one more reason for fans to flock to the theaters when Agneepath releases on January 26, 2012.

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