Salman Khan’s NGO Being Human to Launch Stores By Feb 2012

Actor Salman Khan's NGO, Being Human, will have exclusive stores and shop-in-shops selling a range of merchandise from February, starting with a signature clothing line. Deals are in place for stores abroad, and a national roll out is on the agenda, according to Ms Kim Saldanha, Vice-President – Marketing, Customer Centria, the agency mandated to build the brand “Being Human.”


The launch of stores will be accompanied by the official Web site beinghumanonline.com exclusively selling the merchandise. Currently, T-shirts under the label are sold through bookmyshow.com, and watches through another partner via beinghumanwatches.com.

Offline, T-shirts are currently sold through Cotton World outlets, but that will cease once the Being Human stores are in business. Since December 2010, Cotton World has sold around 65,000 Being Human T-shirts. Rotomac has launched a “Being Human” line of pens, ranging between Rs 20 and Rs 120. A collection of accessories is to be launched under the label after the stores are operational.

Speaking to Business Line, Ms Saldanha said, “Being Human is a lifestyle brand – unlike other NGOs, the pitch here is not to ask for donations, but a part of each purchase goes to a worthy cause supporting the underprivileged. Right now, it exists as different brands to different people, more so because it is promoted by a celebrity; a campaign to define the brand – ‘Join hands, change life' will be launched in the next few days.”

The online campaign will lead up to the launch of the exclusive stores and clothing line. An extensive outdoor campaign is also being planned, and will feature – who else – Salman Khan. Mandana Exports, which owns the rights to the clothing merchandise, will handle the retail presence, expansion and promotion, with Customer Centria responsible for customer engagement and loyalty, said Ms Saldanha.

“We started with tacking the issue of piracy of Being Human merchandise. The intent is to leverage the huge fan base of Salman Khan – and of Being Human (online) - for the benefit of Being Human, maintaining the line between Bollywood and Being Human,” she added.

The fight against “unofficial” Web sites championing Being Human is going on. Being Human has over 7.5 lakh fans on Facebook, several of whom have been wooed from such sites and Facebook pages initiated by fans of the NGO's promoter.

Pictures of Ritesh Deshmukh and Genelia D'Souza Together

Ritesh Deshmukh is all set to tie the knot with his long time girlfriend Genelia D'Souza on 3rd of Feb 2011 at a grand ceremony in Mumbai. It is said that the Ritesh Deshmukh-Genelia D'Souza love story started in 2003 on the sets of 'Tujhe Meri Kasam' which was their debut film. Heres a pictorial look at their romance and friendship.

Genelia D'Souza and Ritesh Deshmukh Photo Gallery

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh+Genelia D'Souza on the sets of a film

Ritesh Deshmukh and Genelia D'Souza at a filmi party

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh-Genelia Seen together

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza Spotted together

Genelia D'Souza and Riteish Deshmukh

Genelia D'Souza With Ritesh Deshmukh

Ritesh Deshmukh along with Genelia D'Souza

Ritesh Deshmukh With Genelia D'Souza

Genelia D'Souza and Ritesh Deshmukh Photos

Riteish Deshmukh-Genelia D'Souza

Ritesh Deshmukh and Genelia D'Souza Pictures together

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Vblog 2: Kareena Kapoor and Madhur Bhandarkar on the Sets of Heroine

Heroine - written and directed by Madhur Bhandarkar is a film revolves around the life of a once successful film actress Mahi Khanna, whose career is on the decline. It is a “contemporary film which reveals the underbelly of the movie industry and its well-kept secrets.” Heroine stars Kareena Kapoor and Arjun Rampal in the lead.

The Dirty Picture Box Office Report

The Dirty Picture had a strong start at the box office as it opened to 60-65% collections on average at multiplexes. The film was best in and around the Maharashtra area where the opening was 80%. Nizam was also very good with around 75%.


Delhi and Punjab opened to around 50-60% while Gujarat and Mysore were on the lower side. West Bengal also managed a good opening which is rare as not many films open well there.

The presence of Emraan Hasmi has helped the film as he has a strong following in many mass pockets in the country and with multiplexes and single screens doing well it could turn out to be a very good first day.

The opening compares well with last weeks Desi Boyz and the film could put similar opening day collections or even better than that film despite a smaller release.

Point to be noted is that the screen count of THE DIRTY PICTURE [1600 screens in India] is lower than ROCKSTAR [1900 screens in India] and DESI BOYZ [2200 screens in India], but looking at its terrific start and the tremendous audience feedback, this medium-cost film *may* turn out to be a bigger winner, in terms of box-office revenue. The Dirty Picture Box Office Review, The Dirty Picture Box Office collections

Video: Katrina Kaif's Chikni Chameli Item Song From Agneepath

Katrina Kaif is performing an item number 'Chikni Chameli' in Karan Johar's Agneepath directed by debutant Karan Malhotra. The tunes of Katrina's 'Chikni Chameli'are said to be lifted from the hit Marathi number "Kombadi Palali" (see video below). Agneepath's item number is choreographed by Ganesh Acharya and will also feature Hrithik Roshan and Sanjay Dutt.

Video of Katrina Kaif's Chikni Chameli Item Song - Full Song From Agneepath

Video of Katrina Kaif's Chikni Chameli Item Song From Agneepath - A Sneak Peak

Video of The original Marathi Song "Kombadi Palali" From Which Tunes of Chikni Chameli Lifted


{Click on Images To View Full Size}
Katrina Kaif in Agneepath Item Song

Katrina Kaif in Agneepath Item Song Chikni Chameli

Katrina Kaif in the Item Song "Chikni Chameli" From Agneepath

Katrina Kaif as 'Chikni Chameli' in Agneepath Item Song

First look of the Katrina Kaif as the sizzling "Chikni Chameli" for Karan Johar's Agneepath which is due for release in January 2012. Katrina's item song in Agneepath is choreographed by Ganesh Acharya and will also feature Hrithik Roshan and Sanjay Dutt.

{Click on Images To View Full Size}Katrina Kaif in Agneepath Item Song Chikni Chameli

Katrina Kaif in Agneepath Item Song

Katrina Kaif in the Item Song "Chikni Chameli" From Agneepath

After shaking her booty in the chartbuster 'Sheila Ki Jawani', Katrina Kaif is now ready to once again set the screen on fire with her latest item number 'Chikni Chameli' in Karan Johar's home production Agneepath directed by debutant Karan Malhotra.

Looking sizzling hot, Katrina has danced like never before in this track choreographed by ace choreographer Ganesh Acharya. Even her co-stars Sanjay Dutt and Hrithik Roshan were left gaping when the saw Kat dance to the beats of 'Chikni Chameli'.

The song has a very rustic feel to it and Karan feels its one of the highlights of Agneepath. We are sure this song will be one more reason for fans to flock to the theaters when Agneepath releases on January 26, 2012.

Trailer of Ek Main Aur Ekk Tu Starring Kareena Kapoor and Imran Khan


Ek Main Aur Ekk Tu is written and directed by debutant Shakun Batra.The film, produced by Karan Johar, stars Imran Khan and Kareena Kapoor in their first film together. Actors Ram Kapoor, Boman Irani and Ratna Pathak Shah will be seen in supporting roles. The film will release on February 10, 2012. Below is the First official trailer of Ek Main Aur Ekk Tu.


Video: Ek Main Aur Ekk Tu Trailer, Promo

Sunny Leone To Be Offered Jism 2 on Bigg Boss 5

If reports are to be believed Mahesh Bhatt is going to offer the lead role in Jism 2 to Sunny Leone on Bigg Boss on monday night. The episode could be telecast on tuesday.

Mahesh Bhatt stated the same in an interview with IANS. Read on...

“I am not casting her for her body, but I see that loneliness and heartbroken soul that is behind that smile. The entertainment business itself is not a cakewalk, so the p..(Adult) business would have been a really tough ride for her. I love casting people who are real. People who have gone through highs and lows to reach a stature where people look up to them for their hard work. Sunny is being shown in a bright light with an exotic image on television, but I sensed that she must have gone through a lot to earn a name in an industry which people don’t appreciate.”

”Jism 2 narrates the story of a woman who transcends from the ‘body’ to the ‘soul’. I wanted to approach an actress who not only has the physical attributes but also the emotional ‘edge’ to carry off the complexity of the role. I see Sunny as a perfect fit for the film and the script. Had approached Bipasha Basu and Mallika Sherawat for the role earlier, but things didn’t work out.”

“Announcing a film is as important as any other aspect of filmmaking, whether it be releasing it or promoting it. Bigg Boss is a great platform to reach a wide audience. And we thought it was the right time to approach her.”

P.S. Sunny Leone entering Bigg Boss and then being offered Jism 2 seems pre-planned.

Pictures of Kareena Kapoor on the Sets of Heroine

"Heroine" starring Kareena Kapoor and directed by Madhur Bhandarkar is a “contemporary film which reveals the underbelly of the film industry and its well-kept secrets. Madhur considers Heroine his magnum opus and Kareena has been cast to play the lead role of Mahi Khanna. Shooting for Heroine began over the weekend (Nov 26, 2011) in grand style. National Award-winning filmmaker Madhur Bhandarkar and Kareena Kapoor were present on the sets as the red carpet was laid out. Below are the images from the first day's shoot of Heroine.

Kareena Kapoor Photos From Heroine Shooting

Kareena Kapoor and Madhur Bhandarkar on the Sets of Heroine

Kareena Kapoor on the Sets of Heroine with Arjun Rampal and Madhur Bhandarkar

Kareena Kapoor For Photoshoot of Heroine

Kareena Kapoor on the Sets of Heroine, Photographs from the Sets of Heroine

Kareena Kapoor on the Sets of Heroine, Photoshoot of Heroine.

First Look of Heroine With Kareena Kapoor

Kareena Kapoor Heroine Pictures With Madhur Bhandarkar

Kareena Kapoor on the Sets of Heroine

Trivia: Madhur Bhandarker had approached Kareena Kapoor for his movie. Bhandarkar stated that Kareena had been his first choice for his previous movies Page 3 and Fashion as well. Kareena later opted out of the movie without giving any official reason. Madhur later officially declared that the film was shelved as Kareena Kapoor had decided not to do the movie. The co-producers of the film, UTV Motion Pictures, then approached Aishwarya to be a part of the film. Siddharth Roy Kapoor, CEO of UTV Motion Pictures, started approaching Aishwarya for various script hearings. Finally, after many discussions between the producers, Madhur and Aishwarya, it was announced both by the director and the actor separately that they are going to work on Heroine.

The film was shelved after 10 days of shooting with Aishwarya Rai due to the sudden announcement of her pregnancy. Aishwarya was 4 months pregnant then. Now, Kareena Kapoor - who was Madhur Bhandarkar's original choice for Heroine has been signed on as the leading actress.

Videos: Kareena Kapoor and Madhur Bhandarkar Talk About Heroine

A Super excited Kareena Kapoor and director Madhur Bhandarkar talk about their movie Heroine. These videos are from the sets of the Madhur's much talked about movie "Heroine" on the first day of filming. UTV Motion pictures released these videos. Check them out

Video of Kareena Kapoor Talk About Heroine


Video of Madhur Bhandarkar Talk About Heroine

Saif Ali Khan and Kareena Kapoor Spotted at Turner Road in Bandra

SAIF ALI KHAN and KAREENA KAPOOR were spotted walking hand-in-hand at Turner Road in Bandra on Thursday (Nov 24th 2011). Both KAREENA and Saif were dressed in simple atire and I think Kareena looks cute even without any make-up.
P.S. This picture was taken just 2 days before the filming of Heroine began.

SAIF ALI KHAN and KAREENA KAPOOR walking at Turner Road in Bandra

KAREENA KAPOOR & SAIF ALI KHAN at Turner Road in Bandra

Madhur Bhandarkar Blogs About The Start of Heroine Shooting

Madhur Bhandarkar Starts Shooting for his next film Heroine today (26th Nov 2011). The film stars Kareena Kapoor, Arjun Rampal and Randeep Hooda. An excited Madhur blogged about it and called his blog post - "Heroine Diaries… (Part 1)" indicating that its the first of many more in the "Heroine Diaries" series. Heres what he wrote at the start of the first days shoot...

Heroine Diaries… (Part 1)

Today I start shooting for my next project, Heroine. Am I excited, nervous or ecstatic? Actually, I am very calm because movie making is one thing that comes very naturally to me. I am happy for sure, as always, to be on the next project and work after months of brainstorming. But my day has begun with a silent prayer for the victims of 26/11.

Heroine is a very contemporary subject of today’s time. It has different premises and different strata that I am going to deal with here. This movie, like all my other movies, is a mix of facts and fiction.

I like to be organized when it comes to work and that is why I am quite relaxed right now. I haven’t left anything to be altered for the last minute. And I am working with some of the best cast and crew of the industry, so it makes me more relaxed.

What I could say is different about Heroine as compared to all my other movies is that it is a bigger movie. It has a larger span, more characters, more costumes… a journey that revolves around an actress’ life and showbiz.

I am glad to be working with Mahesh Limaye, who was my Director of Photography (DoP) in Corporate, Traffic Signal and Fashion. He is going to be filming me with again. After Fashion I am again working with Music Directors Salim-Sulaiman on this project. We have already recorded two songs and they have been finalized. Can’t wait for you all to hear it, but of course there is time in that!

UTV Motion Pictures and Bhandarkar Entertainment have joined hands again and I am glad we are working together on this movie. I have always had great experiences working with Ronnie Screwvala and Siddharth Roy Kapoor and looking forward to the same in this movie.

As you all know that the fabulous Kareena Kapoor (Bebo) is playing the role of the main protagonist in this movie. Both of us had wanted to work with each other for a while now. Finally we are and I am sure we are going to have a blast during the shoot.

Arjun Rampal, who has been a very dear friend, is playing the lead in this movie. Looking forward to working with Randeep Hooda and Shahana Goswami. This is the first time I will be working with all the actors and I am excited.

This year I completed a decade of being a part of this industry. The journey from Chandni Bar to Dil Toh Baccha Hai Ji was so beautiful. This year began for me with the release of my successful slice of life movie Dil Toh Baccha Hai Ji and is ending with my next movie, Heroine going on floor, what more can I say. And in all this, you all have been a very essential part of my life. Thanks for all your support and blessings. I couldn’t have come so far without you all.

Ok then, I’ll have to sign off now because it is time again to say START SOUND, CAMERA… AND ACTION!

SRK, Jackie Shroff at Inauguration of 42nd International Film Festival of India (IFFI) in Goa

Shah Rukh Khan wanted to strip and reveal his bermudas on stage at the inauguration of the International Film Festival of India. As the opening was in Goa, King Khan kept the audience in splits by threatening to get down to his beach wear. He also joked that the show’s comperes Tisca Chopra and Rituparna Sengupta were telling him, “ Take it off, take it off!”. Below are pictures of Shahrukh Khan and Jackie Shroff at Inauguration of 42nd International Film Festival of India (IFFI) in Goa.

SHAH RUKH KHAN at the opening of the International Film Festival of India (IFFI) in Goa

JACKIE SHROFF at the opening of the film festival in Goa.

Kangana Ranaut at Trussardi Eyewear Launch

KANGNA RANAUT’S sartorial tastes take a new meaning. The star stepped out for the launch of an eyewear brand fully coordinated in black and white except for her purple nail varnish.

Kangana Ranaut at Trussardi Eyewear Launch

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