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The competition in television might just get hotter… literally. Beginning tomorrow, (Friday, January 30) Shah Rukh Khan's Red Chillies Entertainment production house breaks into television with Ghar Ki Baat Hai — a serial inspired by Yeh Jo Hai Zindagi. SRK is coming full circle after starting off on TV with Fauji, where he played the bright-eyed, bushy-tailed Abhimanyu Rai. At that time, did he ever think of producing television serials? Says SRK, "As a company, this is our first foray into television production and I am equally thrilled and." Well, maybe, Ekta Kapoor's Balaji has some serious KKK-ompetition now.