Salman Khan Brand Ambassador of IIFA 2010 Charity Initiative, To Be Ambassador of Change

Salman Khan will be the brand ambassador of the International Indian Film Academy (IIFA) Charity Initiative, which includes housing, literacy and rehabilitation measures for the people in the Northern and Eastern regions of Sri Lanka.



Accordingly, this year's IIFA awards will be held in Colombo from June 3 to 5. Apart from the awards, there will also be an IIFA Weekend comprising of a variety of charity functions and events, of which proceeds will go to various NGO organisations.

On June 4 there will be a charity cricket match called 'Cricket for Change' between Sri Lankan cricketers and Bollywood celebrities. The proceeds will go into building 100 houses for the refugees in Jaffna. Part of the amount will also go to the adoption of child soldiers.

On the honour bestowed on him Salman said, 'I am happy to be the ambassador of change and believe that it is crucial to make a difference and contribute with this worthy cause'. Salman Khan's Being Human Foundation will support the cause.

Salman Khan Will also perform at IIFA Awards 2010

Salman Khan said he will perform at the International Indian Film Academy (IIFA) Awards 2010, to be held in Colombo, Sri Lanka from June 3–4, 2010.

Salman said, "I will perform at IIFA. Why else would I go there? I 'm not too crazy about this award – although Andre Timmins (Director, Wizcraft) is my friend. I'm there with IIFA and Being Human."

The actor however refused to reveal any details of his performance.

Lara Dutta, Riteish Deshmukh and Boman Irani will once again host the IIFA awards. This is the fourth time for Lara and Boman, and the third for Riteish.