Bollywood Celebs at The Diesel Store Launch Party

Italian premium brand Diesel wants to replicate its American success story in India. The company, which draws $ 200 million (around Rs 920 crore) in sales in the US markets, sees a similar potential here in the next 10-15 years. The Brand enters India with the Launch of two stores in Mumbai.

Here are Pictures Of Bollywood and Other Indian Celebrities at the Launch Party of the Diesel Stores in Mumbai

Rahul Mahajan and Dimpy Ganguly at the Launch Party of Diesel Stores in Mumbai

Newly Wed Sania Mirza With Husband Shoaib Malik.

Amisha Patel and Bother Ashmit Patel

Mahima Chaudhry

Mandira Bedi

Nauheed Cyrusi

Aftab Shivdasani

Anita Hassanandani

Anushka Manchanda

Neeta and Daughter Nishka Lulla

Nikhil Chinappa and his wife Pearl

Siddharth Mallya

Sophie Choudry

Suchitra Pillai

Video of the Diesel Launch Party

After months of buzz, Italian lifestyle brand Diesel has entered the Indian market with two stores stacked with apparels, accessories, footwear, fragrances and shades here.

‘I have always admired Indian people, they are very passionate about what they do and they have an innate fashion taste…We are very excited to be here,’ said Renzo Rosso, president and founder of Diesel, at the launch of the stores Wednesday.

Diesel has partnered with Reliance Brands, a part of the Reliance Industries group.

‘India has been one of our major objectives for the last 5 years. We worked hard to find the right location, the perfect time and the best partner to expand our brand in this country,’ Rosso added.

Darshan Mehta, Reliance Brands’ chief executive, said Diesel will cater to the younger generation.

‘Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionable people and a growing generation of cool consumers,’ said Mehta.

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